The transformation of travel and hospitality with RPA

 

Digital transformation and technology adoption remains the biggest trends in the hospitality industry, and for a good reason. Industry competition, pandemic-induced market shifts, and increasing consumer expectations drive business owners to change their ways of managing hospitality business and guest experience. Besides, customers prefer touch-free digital experiences to flesh-and-blood human contact. They expect fast and hassle-free service that’s only achievable with technology.

Robotic process automation is relatively new for the hospitality industry, but it offers numerous benefits for hotels, restaurants, and travel agencies, including:

  • Effective revenue management and data-driven insights for better financial strategy
  • Flexible scheduling that adjusts housekeeping to guest flows
  • Personalized guest experience and seamless digital communication
  • Reduction of compliance costs
  • Elevated data security and analytics
  • Improved health safety for guests and employees
  • Hassle-free booking process
  • Automated upselling and larger revenue opportunities
  • Ability to leverage customer data to promote customer loyalty and satisfaction

According to Deloitte Global RPA Survey, 61% of C-level executives met or exceeded their cost reduction goals by using robotic process automation. Moreover, 92% reported improved compliance, 90% enhanced quality or accuracy, and 86% up-leveled operation productivity. While IT, manufacturing, and healthcare sectors stand on the frontier of RPA adoption, travel and hospitality are …